ansvar is the first Melawear’s backpack to be certified by both the Fairtrade Cotton Standard and the Global Organic Textile Standard (GOTS). In Scandinavia “ansvar” means responsibility. Thus, the concept of backpacks unites sustainability and Scandinavian design.
It is exclusively made from sustainable materials such as organic cotton canvas and vegetable-tanned leather. Also, the buckles are free from chrome and nickel. The canvas fabric is water resistant and drying fast. Due to different impacts your ansvar will get an individual note over time. With its roll-up opening ansvar can be adjusted in its size. In this way, it can be used for all kinds of daily uses.
Backpack contains laptop pocket – fits up to 15“ (Size ca. 38cm x 28cm) and side pocket – fits 0,5 l bottle. Front pocket with zipper is a convenient space for your valuables. Backpack ansvar has wide shoulder straps for great comfort.
- Grüner Knopf
- Fairtrade Cotton
- Global Organic Textile Standard (GOTS, Organic, CERES-0199)
Material and Care
- Organic cotton canvas – 560 GSM, naturally water resistant
- 100 % cotton straps – unbleached, natural
- Vegetable-tanned leather – naturally dyed without chrome
- High quality safety buckles – free of nickel and chrome
- EVA-Rubber – comfortable back and shoulder cushions
- Inner lining – 130 GSM organic cotton
- Containing non-textile parts of animal origin
Hand wash only! We recommend a GOTS-certified impregnation spray to improve the water repellence of your ansvar (do not impregnate leather parts).
Melawear is a German brand that creates a bridge between honest farmers of cotton, from the seed through ethical fairtrade manufacturing process in India to the conscious customer. Its name is derived from the word “Mela”, meaning festival in the Hindi language. Just like festival is a place for connecting people and communities of various descent, Melawear also strives for connecting its customers with apparel manufacturers.
Melawear focuses on basic clothing pieces that create the foundation of everyone’s wardrobe. Minimalistic backpacks, modern footwear and timeless fashionable pieces for women, men and children alike are created with respect towards people and nature itself.
The three basic pillars of the Melawear brand is sustainability, social responsibility and ecological approach, bridging them together in their manufacturing process. Under the Cradle to Cradle innovative concept, Melawear perpetually uses manufacturing materials without producing unnecessary waste. Melawear is first among international brands that complies with difficult criteria set by Fairtrade Cotton Standard and GOTS. Melawear became a part of a social project Germany Fairtrade Textile that supports fair wage distribution to Indian seamstresses. In 2006, Melawear also pledged to use energy from renewable sources in its manufacturing processes, as well as high quality certificated dyes and fabric, which can be then recycled and reused.