T-shirt AVAN Melawear

Brand

Melawear is a German brand that creates a bridge between honest farmers of cotton, from the seed through ethical fairtrade manufacturing process in India to the conscious customer. Its name is derived from the word “Mela”, meaning festival in the Hindi language. Just like festival is a place for connecting people and communities of various descent, Melawear also strives for connecting its customers with apparel manufacturers.

Melawear focuses on basic clothing pieces that create the foundation of everyone’s wardrobe. Minimalistic backpacks, modern footwear and timeless fashionable pieces for women, men and children alike are created with respect towards people and nature itself.

The three basic pillars of the Melawear brand is sustainability, social responsibility and ecological approach, bridging them together in their manufacturing process. Under the Cradle to Cradle innovative concept, Melawear perpetually uses manufacturing materials without producing unnecessary waste. Melawear is first among international brands that complies with difficult criteria set by Fairtrade Cotton Standard and GOTS. Melawear became a part of a social project Germany Fairtrade Textile that supports fair wage distribution to Indian seamstresses. In 2006, Melawear also pledged to use energy from renewable sources in its manufacturing processes, as well as high quality certificated dyes and fabric, which can be then recycled and reused.